eGlobal Travel Media – Adelaide reported the highest hotel performance levels among the five Australian markets to host The Ashes cricket series from November 2017 to January 2018, according to an analysis by STR.

Summary

  • Adelaide reported the highest hotel performance levels among the five Australian markets to host The Ashes cricket series from November 2017 to January 2018, according to an analysis by STR.
  • From 1-5 December, occupancy in Adelaide hit 96.2%, while average daily rate (ADR) jumped to AUD306.54.
  • Each of those absolute values were higher than those recorded during the England vs.
  • “Adelaide hosting the annual day-night test in recent years has boosted performance compared with prior day tests, and the inaugural England and Australia day-night match was a real stand out,” said Matthew Burke, STR’s regional manager for the Pacific.
  • “The lower performance in Sydney perhaps was reflective of a long summer campaign for the English Barmy Army supporters, who may have grown battle-weary with the series decided,” Burke said.


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