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‘Koffee’ comments fallout: Gillette drops Pandya

SportzPower (India) – MUMBAI: The brand blowback following the suspension of Indian cricketers Hardik Pandya and KL Rahul from the ongoing Australia tour due to their crass comments on the celebrity TV chat Show Koffee with Karan has been swift and more could well follow.

Summary

  • MUMBAI: The brand blowback following the suspension of Indian cricketers Hardik Pandya and KL Rahul from the ongoing Australia tour due to their crass comments on the celebrity TV chat Show Koffee with Karan has been swift and more could well follow.
  • Apart from TV advertisements, Pandya has associations with brands such as Oppo, Gulf Oil, Sin Denim, DFY Sport and EUME on his social media as well, while Rahul endorses Curefit, Royal Stag, Puma and has been seen in a TVC for the Reserve Bank of India as well.
  • A statement on the BCCI’s official website reads: “The CoA [Committee of Administrators], in accordance with the BCCI, has decided to suspend Hardik Pandya and KL Rahul from playing any form of cricket after their comments on a TV show.
  • “The duo will now return to India and an inquiry and proceedings will be made against them for misconduct and indiscipline that have been initiated under rule 41 of the BCCI constitution.
  • While suspending the two cricketers, the BCCI had served the following notice on the duo: “You are aware that enquiry and proceedings against you for misconduct and indiscipline have been initiated under Rule 41 of the BCCI Constitution and the same are presently pending.

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Written by Cric Editor

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